Page 33 - Discover Spring 2023
P. 33

Charlie's Chatter






                                                                   Fruitful Pursuits


                                                                                             By Charles Alexander


                 The more things change, the more               a community antenna that was ideally
          they remain the same.                                 situated to bring in clear reception, which
                                                                was distributed via a cable, for a price, of
                 I can still remember when we had
                                                                course. Thus, cable TV was born.
          three network TV channels, three local
          channels, and a “public” TV channel. You                     Now, instead of getting poor

          either had “rabbit ears” on your set, or a            reception, “snow”, and ghost images,
          garish looking antenna mounted on the roof            you could receive clear images. The cable
          of your house.                                        companies quickly realized that their
                                                                markets could be expanded by providing
                 If you had rabbit ears, sometimes one
                                                                                       their subscribers
          unfortunate member
                                                                                        additional offerings
          of the household, often
                                                                                        other than that which
          the youngest, was
                                                                                        was broadcast over the
          tasked with moving                                                            air. Plus it would do
          about the room until                        HARLIE’S                          away with antennas,
          the “picture” became                   C                                      and on these extra
          clear. It was at this                       HATTER                            channels, there were
          same time that we
                                                                                        no commercials. Why
          discovered new uses
                                                                                        not pay a few dollars
          for aluminum foil.
                                                                                        a month to get crystal
          Some of the more wealthy elite had rooftop
                                                                clear TV without commercials? It seemed
          mounted antennae on rotors, which could
                                                                like heaven.
          be turned by remote control to eliminate
          static in the reception. By this time, we had                Not everyone gave cable TV a warm
          become accustomed to variations in picture            welcome. Movie theaters felt threatened by
          clarity, occasional “ghost” images, and an            a service that could bring movies directly
          incessant parade of insipid commercials.              into living rooms without commercials.
                                                                Many a marquee bore the imperative
                 Then in the 70s, new ground was
                                                                message: Stop Pay TV
          broken. Because some remote areas had
          extremely poor TV reception, the idea of                     The blow to cinemas was softened by
          community antennas was born: CATV.                    the restriction of first-run films exclusively
          This allowed multiple homes to tap into               to theaters. Subscribers were still inclined to

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